Media/Press
» Sunfood's Facebook Community Surges Past 10,000 Fans
» Sunfood Raises Over $6,000 for Haiti Relief Efforts in One Week
» Sunfood Brings Powerful Superfood, Maqui Berry, Direct from Chile to Online Consumers
» Sunfood Launches New Social Media Initiatives
» Sunfood Announces New Gift Card
» Sunfood Adds New Eco-Conscious Raw Food Apparel Line
Sunfood's Facebook Community Surges Past 10,000 Fans
With over 10,000 Facebook fans, Sunfood continues to be a leader in the raw food community.
SAN DIEGO, CA - February 25, 2010 - In an effort to create engaging, meaningful relationships with like-minded people, authorities, companies and farms in the raw, organic, sustainability and superfood communities, Sunfood launched a Facebook fan page in January, 2010. After only 45 days, Sunfood's fan page has received huge success with over 10,000 highly-involved fans.
Eager to contribute to the raw discussion, Sunfood fans continue to prove that they are a community of well-informed individuals, willing to share their personal experiences and best practices for a healthy life, while Sunfood provides educational information, topical discussions about products and trends, photos, videos and various other aspects of raw living.
"It's exciting to see the response we've received in such a short period of time. The Sunfood fan page isn't just about eating raw, but also strengthening our community through lifestyle discussions. We've connected with our fans on a new level and look forward to creating new outreach efforts within Facebook during the upcoming months. Each new conversation we start or participate in gives us a chance to help improve what we do and better serve our community," explained Brian Bowers, Sunfood's Director of Product Development.
As approximately 300 new fans join daily, wall posts, comments, discussion topics and photo sharing has increased to an average of 400 interactions each week. With the help of digital media agency, Mindgruve, new initiatives are currently being developed to launch "must-have" products, a custom Facebook tab, delicious recipes from raw food chefs, and exclusive deals and offers for raw foodists and health-conscious advocates. Learn more at www.facebook.com/Sunfood.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Sunfood Raises Over $6,000 for Haiti Relief Efforts in One Week
Grassroots efforts by Sunfood's staff and community lead to large Haiti relief donation.
SAN DIEGO, CA - January 27, 2010 - Within 24 hours of the January 12, 2010 earthquake in Haiti, Sunfood sprung into action knowing that they were in a unique position to positively impact the relief efforts. Committing to donate 10% of all sales January 18, 2010 through January 22, 2010, over $6,000 dollars was raised and donated to the International Rescue Committee.
"We know our community well and we knew that they'd support this effort in a heartbeat. We called on our marketing team at Mindgruve to put out the word and the effort took off," explained Brian Bowers, Sunfood's Director of Product Development. Sunfood sent out several emails, posted on their Facebook and Twitter pages, and put up banner ads throughout their site to alert shoppers that a portion of their purchase would go directly to the relief efforts. In each extension, Sunfood also urged their community to spread the word through any and all channels, and their community responded.
Sunfood saw daily spikes in sales which led to a growing donation over the course of the week and resulted in a total donation of over $6,000. The money donated to the International Rescue Committee will be used for emergency health, shelter and child welfare among other efforts.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Sunfood Brings Powerful Superfood, Maqui Berry, Direct from Chile to Online Consumers
Sunfood provides customers with easy access to the ancient superfood.
SAN DIEGO, CA - January 18, 2010 - Coming directly from southern Chile and Patagonia, Sunfood has reached an agreement with local farmers to provide organic, wild-grown maqui to raw food consumers. An outstanding super fruit that has been a staple of Chilean diets for years, Sunfood has discovered a way to freeze dry maqui berries and provide their abundance of raw nutritious properties in an antioxidant rich, and easy to use powder.
Tests show that the antioxidants in maqui berries fight free radicals such as Peroxyl, Hydroxyl, Peroxynitrate, Singlet oxygen and Superoxide anion. Though Acai berries have been shown to fight the same free radicals, maqui berries antioxidants are stronger and contain the highest natural ORAC (Oxygen Radical Absorbance Capacity) value of any super fruit.
"The maqui berry is a complete superfood, but is also not easily accessible to those living outside of its natural habitat. This new maqui berry powder is a great opportunity for people to experience all of the benefits associated with maqui from the comfort of their homes," says Brian Bowers, Sunfood's Director of Product Development. Maqui has a reputation for providing strength, stamina and endurance, and has been included in diets for hundreds of years. Many believe this super fruit explains why the local Chilean tribes were never conquered by the conquistadors or Incan Empire.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Sunfood Launches New Social Media Initiatives
Sunfood Twitter and Facebook pages connect raw food enthusiasts with Sunfood's knowledge.
SAN DIEGO,CA - January 12, 2010 - Sunfood recently launched their official Twitter and Facebook pages in an effort to make and maintain relationships with like-minded individuals, authorities, companies and farms in the raw and superfood community.
Within days of launching, Sunfood was warmly welcomed by over 250 followers on Twitter and 100 fans on Facebook, all of whom are highly engaged on a variety of topics from raw lifestyle to superfood news to raw recipes.
Both channels, along with YouTube and Flickr, update fans and followers with the latest news and health resources, as well as offer helpful tips for beginning or maintaining a raw lifestyle. "Raw foodists are a well-connected group. Now, we have the ability to connect with them on a more personal level to become a reliable source for living food and lifestyle trends." says Brian Bowers, Sunfood's Director of Product Development.
Sunfood tweets, updates posts daily, and continues to look for health-conscious contributors to join their ongoing discussions. Exclusive deals and discounts are also offered to those who find Sunfood at www.facebook.com/Sunfood or www.twitter.com/Sunfood.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Sunfood Announces New Gift Card
The Raw Card offers shoppers the ability to share enthusiasm for raw food with others.
SAN DIEGO, CA - January 5, 2010 - At the beginning of the 2009 holiday season, Sunfood announced a new option for gift-givers: The Raw Card, a reloadable gift card that can be purchased for a value of $25 - $500. This unique card introduces its recipients to a variety of superfoods, raw foods and lifestyle items. What sets Sunfood's Raw Card apart is the ability to reload money onto it for continued purchases from Sunfood.com, providing the opportunity for shoppers to purchase their favorite products while changing their health for the better.
Brian Bowers, Director of Product Development, states, "Raw foodists understand the benefits of their lifestyle and often want to share their passion for it with others. The Raw Card offers friends and family the opportunity to shop for products that fit their lifestyle. We are happy to contribute to their healthy journey with this excellent gift option."
Closing 2009 with a 78% increase in sales compared to the 2008 holiday season, the Raw Card was a popular "must-have" gift option this season. The Raw Card can be purchased on Sunfood.com, and offers a convenient gift option to give loved ones for holidays and celebrations year-round.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Sunfood Adds New Eco-Conscious Raw Food Apparel Line
Eco-friendly shoppers have a green clothing option with Sunfood shirts and accessories.
SAN DIEGO, CA - December 5, 2009 - Just in time for the holiday shopping season, Sunfood announced their first eco-friendly clothing and accessories line. Featuring bold statements about the raw food lifestyle, Sunfood Gear is made with environmentally safe practices and dye processes, an important factor for consumers who seek to improve the environment as well as refrain from putting harsh chemicals on their bodies.
Each t-shirt and hat has been created with 100% organic cotton, while aprons and re-usable totes were a durable blend of organic cotton and recycled polyester. Each piece is certified by an accredited independent organization or Global Organic Textile Standards (GOTS), an international standard that ensures customers organic textiles are credible from harvesting to manufacturing to labeling. In addition, Sunfood Gear utilizes low impact printing options with fewer toxic substances and process related compounds, such as water-based printing and non-PVC inks.
Brian Bowers, Sunfood's Director of Product Development, states, "The choice to develop Sunfood Gear was inspired by our customers and their commitment to share their personal journeys and dedication to a natural way of life. We saw the gear as a great way for them to express their devotion to a healthy lifestyle."
Sunfood Gear has shown great growth after the initial offering. In just two months, Sunfood has successfully sold a number of tees, the most favored among them are the "Got Raw?" and "Rawfood Girl" tops.
About Sunfood
Sunfood is the world's leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Press Inquiries
Mindgruve
Contact: Travis Taggart
619-757-1325 x238