Noni Juice, 32fl.oz, Organic

After over a year of searching, we have finally found a high quality, raw/unpasteurized noni juice that meets our high expectations.

This is 100% Pure Certified Organic Hawaiian Noni fruit juice (Morinda citrifolia). Unpasteurized and traditionally fermented. Cold pressed from only Certified Organic, Grade "A" ripe Noni fruit. No preservatives, no color, no water, no sugar, no fruit juice concentrates or other flavors added.

Why fermentation? Fermentation is a traditional and natural aging process (3-6 months) that increases the quantity and quality of naturally occurring beneficial micro-organisms. These beneficial organisms include enzymes, yeasts and bacteria. The process is 100% natural. There is no sugar, yeast or nutrients added to the Noni during or after fermentation. Only white ripe Noni will ferment properly. That means harvesting must be continuous, always waiting for only the ripe fruit, as unripe green or yellow fruit will not ferment. Therefore, more time is taken to harvest, prepare and pack this Noni using these time-tested methods than others who press fresh juice from all types of fruit. Like aging a fine wine, it is believed that the longer the Noni is fermented, the more its potential is realized.

Noni fruit typically has a very powerful pungency in its taste and smell, which has been compared to a very strong and tangy cheese.

This noni juice is very mild compared to others. Although it still retains some of the characteristic pungency and odor of the fresh fruit, it has a pleasant subtle fruitiness with floral undertones, and much of the typical noni "bite" is absent.

Note: Noni juice can be very stimulating, though it contains no caffeine or similar substances.

Suggestions For Use: Those new to this food should begin with 1oz per day in the morning. Servings can eventually be increased to 8-10oz per day, up to two times per day as one becomes accustomed to the effects of noni. Best served chilled if consumed by itself. Mix with water or other juices to improve the flavor. Add it to smoothies or use it in warm teas.

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Noni is the common name for Morinda citrifolia, a tropical tree native to Polynesia, especially Tahiti and Hawaii. The fruit, leaves, stems and roots have all been used by Polynesian "Kahuna," or traditional healers, for up to 2,000 years in foods and beverages.

The noni tree begins as a small blossoming shrub with leaves that can reach up to 25 cm in length. The tree can grow to a height greater than 10 meters. The plant produces an irregular, lumpy, egg-shaped fruit reaching a dozen or more centimeters in length. The ripe fruit has a strong, pungent odor. The seeds float due to inner air chambers and can withstand prolonged exposure to salt water. Noni is believed to have spread to Asia, Australia and the Americans initially by floating seeds on ocean currents and later by Polynesian traders and settlers. Noni was a founder crop to original peoples who populated the Hawaiian Islands.

Modern research has identified several important and beneficial nutritional compounds in Noni. Studies have suggested an exciting finding: that Noni increases the efficacy of the immune system by stimulating white blood cells into "overdrive." Polysaccharide compounds (6-D-glucopyranose pentaacetate), which are found in the fruit, are generally believed to increase the overall killing power of white blood cells. Also, Noni fruit is full of many powerful antioxidants and compounds already believed to promote wellness such as: selenium (skin elasticity, skin health), xeronine (cell structure health and regeneration), glycosides (defense against free radicals), scopoletin (anti-inflammatory properties), terpine (helps the body detoxify), limonene and anthraquinones (antiseptic properties particularly for people with compromised or immune systems).

12.7 oz. glass bottle or 32 oz. glass bottle