About Us
Nourishing People Through the Power of Real Superfoods
Sunfood Superfoods is known as one of the original superfood companies. Our roots trace back to 1994, when nutrient-dense foods like coconut oil, cacao, and goji berries were first introduced to natural markets across San Diego. What started as a passion for pure, high-quality ingredients quickly grew into a mission to bring the world’s most powerful foods to everyday households.
Over 30 years later, the Sunfood Superfoods brand remains dedicated to sourcing the cleanest, most nutrient-rich superfoods from around the globe. Our focus has always been simple. Real food. Real nutrition. Real impact.
Our Story
From the very beginning, our team set out to find ingredients that were as close to nature as possible. We sought out cacao grown in its native environment, plant proteins made without artificial fillers, organic greens harvested at their peak, and adaptogens like turmeric and medicinal mushrooms cultivated by growers who value tradition and sustainability.
As the superfood category evolved, we expanded our partnerships, deepened our farm-to-shelf standards, and continued refining the way we bring these ingredients to families. Through every chapter, our focus has stayed consistent. We want to make clean, functional nutrition accessible and enjoyable for everyone.
Our Philosophy
Food Should Be Pure, Plant-Based, andTransparently Sourced
Real nourishment starts with ingredients you can trust. Our approach is grounded in a few core beliefs:
Real Nutrition
Whole foods carry vitamins, minerals, phytonutrients, and natural compounds that support everyday wellness. We prioritize nutrient density over trends and simplicity over unnecessary additives.
Transparency
You deserve to know how your food is grown, processed, and delivered. We share our sourcing, quality expectations, and ingredient standards because trust is built through honesty.
Sustainable Stewardship
We value the planet that produces our food. Our sourcing decisions prioritize organic & non-gmo verified ingredients, regenerative agriculture, soil health, and long-term partnerships with farmers who share our commitment to sustainability.
Our partnership with 4ocean extends from sourcing to total care of our planet by committing to removing over 10,000 lbs of plastic from the world's oceans and rivers. Every bag of superfoods you purchase contributes to this effort.
Modern Wellness
We combine traditional superfoods with the latest findings in modern nutrition research. The result is a line of products that support daily energy, immune health, focus, recovery, and balanced living for the entire family.
Organic
Non-GMO
Kosher
Ethically Souced
Fair Trade Ingredient
CCOF
Vegan
Gluten Free
The Mission
Our mission guides every choice we make. We are committed to:
Quality Without Compromise: Certified organic ingredients. Non-GMO standards. No fillers or artificial additives. Every product is tested for purity and potency.
Sustainable Sourcing Practices: We build relationships with growers who champion regenerative farming, community support, and ethical labor practices.
Nutritional Integrity: We search the world for ingredients known for their vitamin, mineral, antioxidant, and adaptogenic profiles, choosing those with the strongest nutritional value.
Education and Empowerment: We provide recipes, resources, and easy guidance that help people integrate superfoods into daily life in a way that feels natural and enjoyable.
Positive Global and Local Impact: From supporting farmers to reducing environmental impact through responsible sourcing, we work toward a healthier food system that benefits both people and the planet.
Better for You. Better for Farmers. Better for the Planet.
A New Chapter
