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Why Are People Going Crazy for This Plant?

“People are crazy about this plant. They use it for diabetes, high blood pressure, cancer, and many other illnesses.”1Isabel Abbott, former botanical chemist at the University of Hawaii
Noni Fruit
What Is This Amazing Plant that People Are Crazy About?
None other than noni fruit, a plant that grows on small evergreen trees in tropical regions of the world. Used in traditional food and medicine by Polynesians for over 2000 years, noni fruit is known to have antibacterial, antiviral, antifungal, antitumor, pain-relieving, anti-inflammatory, and immune enhancing effects.2  After a lot of searching, we have found a high quality, raw/unpasteurized noni juice that meets our high expectations and maintains the qualities so many people find beneficial.
What Does Modern Science Have to Say?
Noni has finally been getting the scientific attention it deserves, with many studies confirming what tropical islanders have known for millennia:
Polynesians have been traditionally using noni to treat infectious disease due to its antibacterial power.3 Lab studies concur, finding that noni inhibited the activity of such bacteria as E coli and H pylori.4

Researchers at the University of Hawaii reported the antitumor activity of noni juice in terms of prolonging the life of animal subjects with lung cancer by up to 75%.5 Encouraged by these findings, these same researchers later performed another study, conclusively attributing tumor growth suppression to the immune-stimulating effects of noni.6

Pain Relief (Analgesic)
Researchers have found that noni has pain relieving and tranquilizing potential. 7 An extract of the fruit showed “significant, dose-related, central analgesic activity [which] validates the traditional analgesic properties of this plant.” 7  Noni fruit was even found to be 75% as strong as morphine, while being non-addictive and side effect free.7

One study proved that the anti-inflammatory effects of noni juice surpassed the effect of Celebrex, a non-steroidal anti-inflammatory drug (NSAID) that is taken for pain and particularly arthritis.8 The key is that noni juice has stronger results – without side effects.

Research has shown that noni fruit has anti-diabetic effects in that it lowered blood glucose levels, enhanced insulin sensitivity, and significantly decreased LDL (bad) cholesterol. 9 The conclusion was that noni “can be employed as a functional health food for type 2 diabetes management.9

Antioxidants fight free radicals that lead to aging and disease and noni juice has been proven to have significant antioxidant activity.10 Plus a 1oz serving of our noni juice has 20% of your RDA of vitamin C, an antioxidant that protects the immune system and helps to fight off infections.11

One Noni Juice Stands Out from All the Rest
Add Noni Juice to Cart100% pure and certified organic, our Noni Juice by Hawaiian Herbal Blessings is harvested and traditionally processed on the island of Maui. It is unpasteurized (unlike other noni juices out there), traditionally fermented and cold pressed from only certified organic, grade “A” ripe noni fruit. This traditional processing helps maximize the potentially active microorganisms and beneficial components for which noni is known. There are no preservatives, colors, water, sugar, fruit juice concentrates or other flavors added.
Noni fruit typically has a very powerful pungency in its taste and smell, which has been compared to a very strong and tangy cheese. This noni juice is very mild compared to others. Although it still retains some of the characteristic pungency and odor of the fresh fruit, it has a pleasant subtle fruitiness with floral undertones, and much of the typical noni “bite” is absent.

Customer Review

After reading about this product and trying it for the first time today, I am LOVING it and feeling a difference in myself already!! I am looking forward to making noni juice now part of my healthier lifestyle! Thank you for carrying such an awesome product!!” – EMS
See for Yourself Why People Are Crazy About Noni Fruit!

1 – “The geographic origin of the plants most commonly used for medicine by Hawaiians.” Abbott IA. Journal of Ethnopharmacology 1985.
2 – “Morinda citrifolia (Noni): a literature review and recent advances in Noni research.” Wang, MY, Acta Pharmacologica Sinica, Dec. 2002.
3 – “Anti-microbiol activity and anti-complement activity of extract obtained from s elected Hawaiian medicinal plants.” Locher, CP. Journal of Ethnopharmacology, 1995.
4 – “Inhibitory activity of gut bacteria against Es cherichia coli 0157 mediated by dietary plant metabolites.” Duncan, SH. FEMS Microbiology Letters, 1998.
5 – “Anticancer activity of Morinda citrifolia (noni) on intraperitoneally implanted Lewis lung carcinoma in syngeneic mice.” Hirazumi, A. Proceedings of the Western Pharmacology Society, 1994.
6 – “Immunomodulation contributes to the anticancer activity of Morinda citrifolia (noni) fruit juice.” Hirazumi, A. Proceedings of the Western Pharmacology Society, 1996.
7 – “Analgesic and behavioural effects of Morinda citrifolia.” Younos C. Planta Medica, 1990.
8 – Selective COX-2 inhibition of Morinda citrifolia (Noni) in vitro. The proceedings of the Eicosanoids and other bioactive lipids in cancer, inflammation and related disease.” Su, C. The 7th Annual Conference, 2001 Oct 14-17. Loews Vanderbilt Plaza, Nashville, Tennessee, USA.
9 – “Antidiabetic Effect of Morinda citrifolia (Noni) Fermented by Cheonggukjang in KK-A(y) Diabetic Mice.” Lee, SY. Evidence-Based Complementary and Alternative Medicine, 2012.
10 – “Chemical constituents of the fruits of Morinda citrifolia (Noni) and their antioxidant activity.” Su, BN. Journal of Natural Products, 2005.
11 – “Vitamin C in Disease Prevention and Cure: An Overview.” Chambial, S. Indian Journal of Clinical Biochemistry, 2013.


Sunfood’s “Natural Solutions” does not promote or suggest natural cures, natural healing or natural remedies for any disease, disorder or ailment thereof. This information should be treated as educational material gathered and discovered from various studies, clinical trials and customer reviews. It is designed to encourage healthy lifestyles, and independent conclusions in regards to natural products and alternative health choices. This information has not been approved by the FDA and has not been verified by medical professionals. It is best to consult with your healthcare practitioner before attempting any form of natural cure, natural healing or natural remedy to any health issues.

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